Global Design Forum: Keynote - Beyond Graphic Design

Specialising in spatial linguistics and 3D communication, graphic designer and new Pentagram partner Sascha Lobe has worked with institutions like Bauhaus-Archiv Berlin and K20 K21 Düsseldorf, global brands like Adidas and Mercedes-Benz, and architects such as Daniel Libeskind and David Chipperfield.

"In my work, there are no borderlands between graphic design and architecture,” says Lobe. “Wayfinding systems, signage, print, branding and identity projects all take on dual forms. My aim is to create a distinct, visual syntax that translates the idiosyncratic identity of each project.”

Sascha Lobe: Partner, Pentagram

Part of London Design Festival at the V&A