Membership
Become a Member and enjoy free access to exhibitions, previews, priority booking, freshly curated content and much more.
Cultural organisations are increasingly required to be resilient and sustain financial growth but how can we identify and monetise our assets while staying true to our purpose?
As museums and cultural organisations, we have had to build back, and increase participation and profitability. This six-week online course will cover the key considerations in commerce and enterprise and will give you inspiration, insights and practical takeaways to help you optimise your retailing, licensing, events, online engagement, membership and other commercial activities.
Katie Roden is a consultant specialising in commercial, brand & communications strategies for culture, entertainment and the arts. Over thirty years of experience, including as Strategy Lead at the V&A Academy, she has worked with book publishers such as Penguin Random House and consumer brands from O2 to WHSmith.
Thanks for the great course, it was a pleasure to learn and I've felt that I've grown a lot as a practitioner. Previous Professional Development course attendee
6 November 2024 - 11 December 2024
£360.00
+44 (0)20 7942 2000
Open 10.00 - 13.00, Monday to Sunday (closed 24-26 December)
Become a Member and enjoy free access to exhibitions, previews, priority booking, freshly curated content and much more.