The Power of Design: 
the poster v racism

Posters have been used in public spaces since the 19th century as a way to protest and promote political causes, but how effective is the format today in the fight against racism?

In the wake of the Black Lives Matter movement in 2020, designer Greg Bunbury and other Black British creatives were invited, as part of the social initiative Black Outdoor Art, to submit artwork around themes of racism, equality, and empowerment for display on outdoor advertising billboards in London, Leeds and Bristol. The result was "the marketing of anti-racism" in spaces of high visibility that hadn't previously been available to Black creatives.

In this film, Greg Bunbury reveals the artworks he created for the project, titled Shout (2020) and I Can’t Breathe (2014), their inspiration, design process and impact.

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Greg Bunbury is a graphic designer, a diversity and inclusion consultant, and a university lecturer. He helps businesses, organisations, and institutions connect with marginalised and diverse audiences, and teaches students about purpose-driven design.

Find out more about Greg Bunbury and Black Outdoor Art

The Power of Design is a series which looks at recently acquired objects into the V&A's Digital and Design Collections and their connection to current global issues.

Header image:
Poster, 'Shout', Greg Bunbury, 2020, London. Museum no. CD.9-2023. © Victoria and Albert Museum, London